Yeah, yeah… we know we’ve spelt Similie wrong, it’s got something to do with ‘Burrito Thursday’ and a poet
Ask us about it some day.
We believe in innovative tech for all organisations
We realised that frequently technology in the development sector and emerging markets was outdated and obsolete and that most tech solutions were not built to fit the requirements of the organisation or sector it was intended for. It’s here that we saw an opportunity to develop affordable and innovative tech for all organisations regardless the country they are based in.
This was the reason why we founded Similie back in 2016, to develop innovative tech without the price tag, not just for the development sector but also for a diversity of industries and organisations.
This was the reason why we founded Similie back in 2016, to develop innovative tech without the price tag, not just for the development sector but also for a diversity of industries and organisations.


We are innovators
with global experience and local expertise.
We are a team of digital innovators with a diverse background of expertise. We focus in emerging
markets and we have a strong know-how in the
South-East Asia and Pacific regions.
markets and we have a strong know-how in the
South-East Asia and Pacific regions.
Our approach combines tech, training and change management.
With our unique blend of technology, training and change management, we aim to take tech and innovation where other organisations won’t. We developed a people-centred approach: whatever the solution we deliver, we offer training to increase tech solution adoption and sustainability.

Meet the founders

Craig McVeigh CEO
Co-founder of Similie, Craig has been the CEO since its inception. With 20 years’ experience, in the water sector covering ecosystem research, drafting and evaluating law and policy in water resources management and rural water supply. Craig also has extensive experience in the corporate and development sectors of emerging markets, contributing to Similie’s business development and growth. Before founding Similie, Craig worked as consultant at the World Bank and was previously Deputy Program Lead and Water Resources Management Adviser at BESIK in Timor-Leste. He also worked for the Natural Water Commission in Australia. Craig studied at the University of Adelaide.

Adam Smith CTO
Adam is co-founder and has been Similie’s CTO since the company’s formation in 2016. With a strong background in ICT consulting solutions and telecommunications and expertise in South East Asia and emerging markets, Adam has been instrumental in driving Similie’s innovative tech solutions. He has played a lead role in developing Similie’s ONE cloud-based platform and its IoT devices. Previously, Adam worked as an independent ICT consultant for the development sector in several emerging markets and held corporate roles at T-Mobile. Adam holds a MS in Computer Science from The Johns Hopkins University.
Our story is best told by the work we do
Similie’s story is best told through the projects we deliver and the people
and organisations we work with. Discover more about our projects in our
case studies section.
and organisations we work with. Discover more about our projects in our
case studies section.